Sessions rise.
Acquisition reports look positive.
Independent ecommerce growth consultancy
Your ecommerce is leaking revenue. We show you exactly where.
We find what’s stopping your ecommerce from selling more.
You’re investing in ads, creating content and sending emails. So why aren’t sales growing? We identify what’s getting in the way—and help you fix it.
REVENUE / EXAMPLE€0.0K
+6.1%01 JUN08 JUN15 JUN22 JUN30 JUN
BLENDED ROAS0.00Healthy
VERIFIED ORDERS0+29 vs May
CONVERSION RATE0.00%
BLENDED CPA€0.00
LEAK DETECTEDCheckout → PurchaseUnexpected drop-off detected
Finding 04Best seller below fold
PriorityHigh impact / Low effort
Fashion Ecommerce · Q1 2026 vs. Q1 2025
From stalled growth to +400% revenue in 12 months.
+0.00%Revenue
+0.00%ROAS
+0.00%Delivered Units
The symptoms
Does this sound familiar?
The problem rarely lives in one channel. Select a symptom to see where we would start looking.
LIVE DIAGNOSIS / 01
Traffic is growing, but sales are flat.
LandingCollectionProduct
OBSERVATION
More sessions are entering the store, but the conversion path is not keeping pace.
Our philosophy
The hard part isn’t getting traffic. It’s understanding why people don’t buy.
Most ecommerce teams are surrounded by dashboards, agencies and activity. But each channel is optimised in isolation, while the customer experiences one connected journey.
We connect what your customers see with what your data shows—then identify the few changes most likely to unlock growth.
Sales stay flat.
The commercial result does not follow.
Where did the intent go?
That gap is where the diagnosis begins.
Demand−Friction=Revenue
The customer journey
We optimise the entire customer journey.
01Traffic
02Landing
03CollectionLEAK
04Product
05CartLEAK
06CheckoutLEAK
07Purchase
08Retention
Friction points where customers drop off
Every handoff is measured. Every drop has a reason.
AcquisitionWho are you bringing in—and what are you promising them?
Website ExperienceWhat happens when they arrive?
ConversionWhat helps—or stops—them from buying?
RetentionWhat happens after the first order?
MeasurementCan you actually see what’s working?
What we analyse
Inside the
diagnosis.
Not a checklist. A connected investigation across the systems, decisions and moments that shape revenue.
01Data & measurement
Is the data telling the truth?
+
Data & measurement
Is the data telling the truth?
79,285 sessions
3,385 cart
1,183 checkout
680 orders
AUDIT ELEMENTS
✓GA4 ecommerce tracking
✓Shopify analytics
✓Funnel integrity
✓Channel attribution
✓Device and market splits
02Acquisition alignment
Does the promise match the destination?
+
Acquisition alignment
Does the promise match the destination?
Blended viewJun 2026
ROAS 4.82CPA €38
AUDIT ELEMENTS
✓Meta Ads account
✓Google Ads account
✓Creative-to-landing alignment
✓Audience quality
✓Blended acquisition efficiency
03Website experience
Where does attention turn into friction?
+
Website experience
Where does attention turn into friction?
58% attention lost before key proof
AUDIT ELEMENTS
✓Heatmaps
✓Scroll maps
✓Session recordings
✓Navigation and search
✓Mobile usability
04Product & merchandising
Are the right products easy to choose?
+
Product & merchandising
Are the right products easy to choose?
PRODUCT
Best seller
12AUDIT ELEMENTS
✓Collection structure
✓Product page clarity
✓Best-seller visibility
✓Cross-sell and bundles
✓Stock and variant logic
05Cart & checkout
What stops intent becoming a purchase?
+
Cart & checkout
What stops intent becoming a purchase?
CHECKOUT
AUDIT ELEMENTS
✓Cart behaviour
✓Checkout friction
✓Payment methods
✓Payment choice and trust
✓Errors and abandonment
06Retention
What happens after the first order?
+
Retention
What happens after the first order?
Post-purchase
Repeat purchaseWin-back
Customer value
AUDIT ELEMENTS
✓Post-purchase journey
✓Email & WhatsApp automations
✓Repeat purchase
✓Win-back flows
✓Customer value signals
The process
From scattered data
to a clear plan.
A rigorous process designed to replace opinions with evidence—and overwhelm with a sequence.
01
Evidence
We bring your store, analytics, acquisition and retention data into one connected view.
02
Diagnosis
We trace the customer journey and isolate the points where demand, intent and revenue separate.
03
Priorities
Every finding is ranked by commercial impact, confidence and effort—so the order of action is clear.
04
Roadmap
You receive a practical plan your team can implement, with the evidence behind every recommendation.
Deliverables
A clear plan, not
another marketing report.
DIAGNOSTIC
Diagnostic
The commercial story behind the numbers, written for decisions—not data theatre.
HIGH IMPACTFix checkout payment frictionSurface best sellers earlierAlign ad promise and landing
Prioritised Action Plan
Every recommendation ranked by impact, effort and confidence.
123
Evidence Pack
Screens, journeys and examples that show your team exactly what needs to change.
North-star KPIDelivered contributionSupporting metrics →
Measurement Plan
The KPIs that matter, the ones that do not, and how to read progress.
PLAN → EXECUTIONWebsite & CROPaid media & creativeEmail & retention
Implementation
Our team turns the priorities into action across the parts of your growth system that need fixing.
Selected work
Evidence over
assumptions.
Real ecommerce data, viewed as one commercial system.
REVENUE GROWTH+0%
TIMEFRAME0 mo
APPROACHFull journeyNot one isolated channel
01Website experience
02Product pages
03Paid media & creative
04Email & automation
BEFOREPaid traffic, flat growth
AFTER 12 MONTHS+400% revenue
Website optimisation✓
New targeted creatives✓
Email marketing✓
WhatsApp / automations✓
We didn’t find one magic fix. We improved the parts of the customer journey that were getting in the way of growth.
START
WITH
THE
PROBLEM.
WITH
THE
PROBLEM.
Diagnosis to implementation
We don’t start with a service.
We start with the problem.
We don’t assume you need more ads, a new website or another email flow. First, we find what’s getting in the way. Then we recommend what actually needs fixing. And if you need help implementing it, our team can do that too.
We’re a small, specialised team and work with a limited number of clients at a time. You’ll work directly with us—from the initial diagnosis through to the decisions and implementation that follow.
Shopify & websiteLanding & product pagesCROPaid mediaCreative strategyEmail & automationsRetentionAnalytics & measurement